Global EQ Decline Since 2019
Source:
Frontiers in Psychology
Global emotional intelligence has declined 5.79% since 2019. Trust between brands and users is at an all-time low. 73% of customers/users switch after repeated bad experiences, and 32% abandon even loved brands after one poor interaction. We believe every brand-user interaction should build trust, not erode it.
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At the heart of ConsentPlace is Plutchik's Wheel of Emotions and the science of emotional dyads: combinations of two primary emotions creating actionable psychological states. [1]
Example: Joy + Anticipation = Optimism. When we detect this dyad, we know the user is decision ready. Trust + Fear = Submission signals the need for reassurance, not pressure. [2]
We do not stop at detection. Every dyad maps to what to say next, what to avoid, and how to advance the conversation while preserving trust.
Move beyond compliance checkboxes to actionable emotional dynamics intelligence.
Real-time trust scoring, sentiment detection, and engagement tracking across every customer touchpoint.
Weekly SmartBriefs convert conversation patterns into decisions for marketing, CX, and product teams.
Transform transactional consent into durable relationships that drive loyalty and advocacy.
In 2026, the key question is not "How do we capture attention?" It is "How do we earn trust at scale?"
Emotional precision over personalization
Luxury does not need more personalization. It needs emotional precision: protect momentum, reduce friction, restore clarity.
50M consumers abandoned luxury brands (2024). Love dyad at 20% (under threat). 2.2x growth advantage for emotionally aligned brands.
Read Full Analysis →Sources: Bain & Altagamma (2025), McKinsey (2025), Deloitte (2025)
Trust at every touchpoint
From configuration to financing, every touchpoint is a trust test. We detect hesitation early and guide with transparency.
Trust Score 63 (all-time low). 68% fear overpaying. 50%+ brand loyalty collapsed. Remorse dyad at 22%.
Read Full Analysis →Sources: Caliber (2025), Mintel US Car Purchasing (2025)
Trust through transparency
In finance, trust isn't earned through features-it's built through emotional clarity at every decision point.
73% find it harder to make financial decisions during periods of poor mental health. 63% of people with mental health problems find it harder to make financial decisions while unwell. 72% of adults feel stressed about money at some point.
Read Full Analysis →Sources: Money and Mental Health Policy Institute (2025), American Psychological Association (2024)
Empathy at scale
Healthcare requires emotional precision-understanding fear, trust, and hope to guide patients through critical decisions.
51% of patients are too afraid to ask their healthcare provider about conditions or symptoms. 69% are concerned they won't understand medical terminology. Anxiety and fear during informed consent directly impacts decision-making capacity.
Read Full Analysis →Sources: PatientPoint Survey (2022), European Spine Journal (2021)
Join forward-thinking brands turning consent into competitive advantage.
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